Monday, April 23, 2007

How to price your painting right?

Pricing is a complex subject and it might take a semester (4 month) to learn. (At least that is what my school said) Start your price low in fancy business term called penetration pricing. You are hoping the low price will attract more buyers and gain market share quickly but often time you will attract more bargain hunters and they will switch once you increase the price because expected price is low. At the same time, you will need to sell for high volume in order to achieve your sales goal. It is also difficult to lower your price in the future.

The solution is to set your desirable and reasonable price and run special at the same time. The perceived price will still be high but the initial price will be low for you to enter the market easier. The special will run in short term and then the price will go back to normal (high).

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